John Jennings — Content Producer
Telling the strongest story possible.
Video, Design & Social · Springfield MO / Open to Remote
01 — Brand & campaign
cabi
Fifteen years as the first internal video hire at a $200M worldwide fashion brand. The pieces I'm proudest of aren't the product shots — they're the ones that made the brand feel human.
02 — Freelance & collaboration
For hire
Every job arrives differently. The constant is the process. Learn the brand fast, keep the client in the loop, take notes without ego, and hand back something sharper than what they pictured. Clients include WhatCulture's Wrestling and Horror channels, indie animation, Kickstarter campaign films, and creators across the tabletop world.
03 — Owned channel
DoubleCritFail
My own tabletop-gaming brand, and the clearest picture of how I think. Nothing here is briefed and nothing is approved — concept, script, camera, lighting, sound, edit, motion graphics, thumbnail, title, release. It has grown to 8,400 subscribers and 1.25 million views, and it's where I learned to treat analytics as a creative instrument rather than a report card: what earns a click, what holds a room, what makes somebody stay.
04 — Testimonials
In their words
“I worked with John for over 15 years, and he's one of the most talented editors and motion graphics artists I know. He's creative, extremely knowledgeable, and somehow makes even the trickiest edits feel seamless and polished. Beyond his talent, he's genuinely kind, collaborative, and easy to work with — the kind of person people truly enjoy being around. I recommend him without hesitation!”
cabi ClothingBrand · 15 years“John helped us take the raw ideas and footage we had, and come up with a solid through line, refine the overall direction for the product, and iterate with us until we were happy — even delivering multiple formats. It was exactly what we hoped for!”
Call FamiliarClient“John was incredible to work with! The video he edited for me looks, sounds and plays way better than anything I could do on my own. He kept me informed on his progress throughout the process, and is nothing but kind, friendly and easy to work with! I would recommend him in a heartbeat!”
The Bard's CollegeCreator“John is an industry professional who knows how to communicate and receive feedback. He's professional and friendly in personal interactions, and highly skilled as an editor.”
Mossy AntlerCreator05 — About
My story
I've always been a storyteller. I've been sharing stories since I could speak and putting them on paper since I could write. As an adult, I carried that love of storytelling into the art of editing, working on features, television shows, commercials, documentaries, short films, and corporate-branded content, always with the same goal: telling the strongest story possible.
In the age of social media, my editing approach is grounded in storytelling, pacing, audience engagement, and retention. My work across platforms like TikTok, Instagram, and YouTube has reached millions of viewers, helping create meaningful connections between artists and their audiences.
06 — Contact
Let's talk
Resume
Download — PDFElsewhere
youtube.com/@doublecritfailBased
Springfield, Missouri · Open to remote